Marking your small business can eat up your budget. Knowing what the best way to market your company is can be an issue, especially if you have limited knowledge of the best ways to market a small business. The last thing you want is to waste what money you do have on marketing that doesn’t yield any results and fails to hit the right spot.
For those who don’t have the luxury of paying an established marketing company, we have some low budget ideas of ways you can effectively market your small business for little or no financial outlay.
Social media
You can set up social media accounts for your company for nothing. Social media is fast becoming a lucrative source of referrals for many companies as people share reviews or posts and let others know about your company and what you can do. If you are new to setting up social media accounts for small businesses, look at how you want to be portrayed and what you want from your accounts.
Then look at your closest competitors and others in your sector to see what they are sharing and how they are putting their own company out there on social media. Then look to share what you think will work for you and create your online branding for your company by taking direction from those already making a success on social media.
Promotional and branded items
A classic and timeless way of marketing, putting your logo or company branding on a range of different items is a great way to share who you are and what you do.
Where to start? Something as simple as pen with your logo on can reach many many people. How often have you forgotten your pen or picked one up somewhere with company details on? Exactly, business cards also have their place but can end up languishing in a purse or wallet only to be thrown away. Share them sparingly so as not to waste too many.
Branded clothing can be an easy way to share your company with others, especially if you have employees. Many workers run out on errands in their work uniform, and by them doing so, they can unwittingly put your company in front of other people by simply getting on with their day. To do this, you need consistent and clear branding across your company, so you are easily recognisable, and people know they have come to the right place when they see your logo.
Website
Initially, setting up a website can incur a nominal outlay depending on the type of site you need, but making your website searchable by applying SEO (search engine optimisation) to your posts, images, product captions, and more can be invaluable. Research what keywords you want to be found for when people are looking for your company and then optimise your site to make sure you reach the top of the results page.
When you choose to create an SEO strategy for your website, it can pay to know more about measuring SEO ROI and understanding the numbers behind the magic that goes on behind the scenes. Your SEO strategy is going to enable you to stay visible to your audience, and if you know that you’re going to earn a lot back from it, it can convince you that an SEO strategy is the way to go. Your website does cost money to set up and run, but the return on that investment makes it all worth it. If you take the time to map out how your SEO will benefit you, the upfront and ongoing costs will be priceless to your business in the long run. Your website is the biggest marketing tool that you have in a digital world, and without a great search engine optimisation strategy, you’re going to be invisible to your target audience!
Make your content informative by adding in as much detail as possible, and after the initial expense, this could work in your favour for many years to come.
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