How Webinar Campaigns Became So Popular For eLearning

Many entrepreneurs are interested in the idea of setting up companies that provide educational services.

It is not hard to see why. Gone are the days when firms in western countries needed vast hordes of unskilled labour. Now companies rely on people with extensive skill sets, able to deliver complex projects.

Employees, however, rarely come with all the skills that companies need. Most require help from their employers to develop them to the point where they can maximise their potential.

eLearning entrepreneurs are often the people who step in at this point. More often than not, they are the ones who provide the services to develop employee skills, not in-house training.

Grabbing attention in the eLearning industry can, however, be a challenge. It’s hard for those in the online education space to convince other businesses to buy their services through traditional marketing channels.

Here’s where the humble webinar comes into play. Because eLearning companies operate B2B, they need marketing tools that allow them to communicate directly with key decision-makers in the organizations they target. For this reason, webinars are ideal. As the following infographic reports, more than 16 percent of webinar attendees are C-level executives, and a further 20 percent are managers and supervisors.

Relatively speaking, webinars are far more popular among the people who will actually make the decisions than practically any other form of digital marketing. Thus, eLearning entrepreneurs know that if they launch a webinar, it is likely that executives will ultimately wind up seeing it. Find out more from the following infographic:

Check out The Complete Webinar Marketing Infographic For eLearning Companies