Business environmental concerns and sustainability are the names of the game in modern corporate planning, and for obvious reasons. The more you can ensure your processes are sustainable and eco-conscious, the better off they are for your company, your local community, your environment, and yes, your marketing content too. It may sound cynical to say, but there are very real financial benefits to switching to eco-friendly practices and integrating that infrastructure more completely, not only because of a shifting conscious market that prefers to vote with their wallet.
It’s true that taking a purely cost-saving or opportunity-cost view to environmental practices is cynical, as mentioned above. As such, are there methods we could follow to prove we’re not solely in it for the money? If we can integrate better, foundational level sustainable practices, a business cannot possibly be accused of only doing so to chase the market, and it will also inspire a proactive, as opposed to reactive approach.
For this, a holistic view is needed. Let’s consider how that could work:
All Levels Of Waste Management
It’s easy to think of sustainability as potting many plants in your office, only ever using biodegradable materials in your packaging, or perhaps only using suppliers with good environmental ratings. But the truth is that your personal approach to measures like waste management will matter most of all, especially when going a little further to ensure e waste recycling is correctly handled and not just stored in a side room or even thrown out through conventional landfill means. Sustainability means smart consideration at all levels of your business life.
Outsourced Providers Are Key
Outsourced providers, from manufacturers to service partners all the way up to the cleaning company you utilize making use of non-toxic cleaning products, are integral components in the broader sustainability drive of your firm. These pivotal actors in the supply chain and their practices directly impact the sustainability efforts of your company, and some may even accept you stamping their seal of approval in your marketing to prove your systemic approach to sustainable and environmental implementation. After all, you don’t have to reinvent the wheel or do everything yourself at all times to have a sizeable impact, nor to be shrewd about which services to work with.
Sparse Marketing Is Better
It may sound as if you have to shout from the rooftops to make your audience and market aware of your sustainability effort, and yes, you can certainly do this. However, it’s also true that less frequent but more impactful updates about your eco-drive will be much better and seem more authentic. It shows you’re taking time to make changes before you “cash in” on the marketing aspect, and when you do that you’ll have much more substance to offer in your communications from that point on. A holistic view in sustainability means focusing on much more than the message, but the foundational shifts of how this renewed approach works in your brand.
With this advice, you’re sure to take that sustainable and holistic view towards your new eco-drive.
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