Every entrepreneur can appreciate the importance of making a great first impression in business. As such, you’ve probably taken a number of steps to get this right. Unfortunately, all of the good work achieved by those positives may be compromised by overlooked issues.
The good news, however, is that addressing the issues will give you an advantage over your competitors. Here are six of the most common pitfalls, along with the best responses to overcome them.
Resonating with the audience
It’s likely that you have spent time and money researching your target audience. However, building a target consumer isn’t just about finding out who you want to reach and where to find them. It should also guide the tone of your messaging. If your marketing efforts are falling flat, repositioning your brand may be necessary. Rebranding into a luxury company, for example, could be the key to connecting with the right people and generating sales. If this means a negative response from outside demographics, so be it.
Cleanliness of your surroundings
When dealing with foot traffic, first impressions start before guests or clients have entered the building. Shop signage, window displays, and accessibility features are all great additions. Sadly, they count for very little when dirty. Many companies clean, but don’t go the extra mile.
Gum removal from your car park and walkways leading up to the building will make a huge impact. After all, most firms don’t do this. So, the added level of cleanliness will paint your brand in a more positive and professional light.
Your dress sense
People don’t only form opinions based on the cleanliness of the building and surroundings. They’ll also judge you, and the band by association, based on appearances. The good news is that you don’t have to look like a model or athlete to impress. However, good beauty or grooming rituals should be paired with the right work attire. When combined with confident body language and a firm handshake, the responses you receive will be more positive. Besides, it should put you in the right mindset too.
Social proof
Now more than ever, people let their opinions become influenced by others. They want to know that people like and trust your company. Likewise, an excitement surrounding your business can create a sense of FOMO to boost sales. With this in mind, a focus on social proof is essential. Many companies are now aware of influencer marketing and use it well. However,
affiliate marketing should not be forgotten. The close connection that people share with their friends can create an even bigger influence.
Transaction convenience
Whether completing an online or offline sale, there is nothing worse than losing it due to inconvenience for the user. A
versatile payment processing facility is now an essential feature for all businesses. Accepting multiple payment types, including Apple Pay, can help greatly. Similarly, opening the door to repayment plans can result in more sales. You do have to be careful of bad debt, though. When supported by the opportunity for users to complete the purchase in their native language, you should see big results.
The follow-up
Finally, you must remember that the first impression doesn’t end with the first interaction. The communication between this moment and their next visit is equally vital. From automated
cart abandonment emails to appointment reminders, regular communication is key. If nothing else, it keeps your brand fresh in their minds. Many people won’t complete their purchase at the first attempt either. So, creating these additional touchpoints can have a telling impact on future conversion rates.
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